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Kilian Poulin

Kilian Poulin

Kilian is a co-founder of MarkCopy.ai — a service that helps founders and marketing teams create better content faster. You can follow Kilian on Twitter @KilianPoulinTW

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    How to increase your free-to-paid conversion rate (but not the churn!)
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    Kilian is a co-founder of MarkCopy.ai — a service that helps founders and marketing teams create better content faster. You can follow Kilian on Twitter @KilianPoulinTW
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    Jun 3, 2022 04:21 PM
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    Twitter
    https://twitter.com/KilianPoulinTW
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    https://www.linkedin.com/in/kilian-poulin/

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    How to increase your free-to-paid conversion rate (but not the churn!)How to increase your free-to-paid conversion rate (but not the churn!)
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    How to increase your free-to-paid conversion rate (but not the churn!)

    A free plan can be a great growth marketing tool for a startup. But crafting this plan requires a lot of skill, experience, careful calculations, tons of testing — and still it can end up ruining your conversion rate. The value of your product to a customer is not in the access to it. It is defined by how well your product is able to solve their problem.

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