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Marketing

Marketing guides written for startup founders. Learn how to market a new startup, how to get customers for a new business and how to grow your bootstrapped business online.

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How to research a market with customer surveysHow to research a market with customer surveys
Nick FreilingNick Freiling

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Wizen GuidesWizen Guides

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How to research a market with customer surveys

Imagine asking 300 random strangers what they think of your product/service idea. Not your friends, your colleagues, or your mom, a truly random set of 300 people, all of whom are willing to listen to your idea and tell you exactly what they think. That’s absolute gold. Otherwise known as “a survey.” There’s a reason surveys are everywhere: They work.

How to increase your free-to-paid conversion rate (but not the churn!)How to increase your free-to-paid conversion rate (but not the churn!)
Wizen GuidesWizen Guides

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Roberto RoblesRoberto Robles

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Kilian PoulinKilian Poulin

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Tony DinhTony Dinh

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How to increase your free-to-paid conversion rate (but not the churn!)

A free plan can be a great growth marketing tool for a startup. But crafting this plan requires a lot of skill, experience, careful calculations, tons of testing — and still it can end up ruining your conversion rate. The value of your product to a customer is not in the access to it. It is defined by how well your product is able to solve their problem.

Product
Cold Email Outreach: the most complete guide to writing cold emails that convertCold Email Outreach: the most complete guide to writing cold emails that convert
Wizen GuidesWizen Guides

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Amanda NatividadAmanda Natividad

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Arnaud BelingaArnaud Belinga

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Michael GreenbergMichael Greenberg

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Alex BermanAlex Berman

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Cold Email Outreach: the most complete guide to writing cold emails that convert

Cold email outreach is a marketing tactic where you reach out to a stranger having a specific goal. To write a good email you have to address these two things.

Email
How to launch a product to the world.How to launch a product to the world.
Wizen GuidesWizen Guides

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Felix WongFelix Wong

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Arnaud BelingaArnaud Belinga

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Thomas Jacquesson Thomas Jacquesson

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Kyle GawleyKyle Gawley

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How to launch a product to the world.

Your product launch can be done before you get any beta users. It can be done in order to get beta users. It can be done to validate the idea in general. It can also be done multiple times. Depending on what specifically you’re expecting from product launch you will be using totally different strategies and take different steps to get where you want.

CommunityProduct
How to grow your startup through partnershipsHow to grow your startup through partnerships
Wizen GuidesWizen Guides

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Sven RadavicsSven Radavics

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Roberto RoblesRoberto Robles

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Greg FraginGreg Fragin

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Thomas Jacquesson Thomas Jacquesson

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How to grow your startup through partnerships

Partnerships are an absolute must for early-stage startups. The challenge is to find a partner that would be a good match and convince them to join forces. Let’s see how other founders managed to grow their website traffic x5 and generate x10 leads by building meaningful partnerships with other market players using partnerships with vendors, partnerships with other market players and even partnerships with customers.

Email
Building newsletters to promote your productsBuilding newsletters to promote your products
Wizen GuidesWizen Guides

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Kavya JahagirdarKavya Jahagirdar

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Hua ShuHua Shu

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Building newsletters to promote your products

Newsletter marketing will help you reach your customers wherever they are. Your pain as a founder is to locate all those “would-be” customers and to bring your product in front of their eyes.

EmailCommunity

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 
 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.