Roberto is an owner of a marketing agency that provides SEO services. Also a founder of KatLinks.io — a SaaS that helps SMB with improving SEO fast. Made www.superseo.tips – a smart service that allows visitors to get automated SEO tips for free. Roberto issues a newsletter Rankmakers.net that covers all SEO-related topics and delivers them to your inbox once a week. You can follow Roberto on Twitter @robertodigital_
How to increase your free-to-paid conversion rate (but not the churn!)
A free plan can be a great growth marketing tool for a startup. But crafting this plan requires a lot of skill, experience, careful calculations, tons of testing — and still it can end up ruining your conversion rate. The value of your product to a customer is not in the access to it. It is defined by how well your product is able to solve their problem.
How to grow your startup through partnerships
Partnerships are an absolute must for early-stage startups. The challenge is to find a partner that would be a good match and convince them to join forces. Let’s see how other founders managed to grow their website traffic x5 and generate x10 leads by building meaningful partnerships with other market players using partnerships with vendors, partnerships with other market players and even partnerships with customers.
- Content marketing distribution machine: a full guide for founders
- Founder guides: create an affiliate program
- A founder guide to programmatic SEO
- Founder guides on hiring your first employee
- Outsource effectively
- How to split up equity
- Finding a co-founder
- How to find relevant beta users
- Prioritize features effectively
- How to price your product
- Building a roadmap