Tony is the founder of Black Magic — a browser extension and mobile app that adds magic powers to your Twitter account and Dev Utils — the all-in-one developer toolbox for Mac OS.
How to increase your free-to-paid conversion rate (but not the churn!)
A free plan can be a great growth marketing tool for a startup. But crafting this plan requires a lot of skill, experience, careful calculations, tons of testing — and still it can end up ruining your conversion rate. The value of your product to a customer is not in the access to it. It is defined by how well your product is able to solve their problem.
- Content marketing distribution machine: a full guide for founders
- Founder guides: create an affiliate program
- A founder guide to programmatic SEO
- Founder guides on hiring your first employee
- Outsource effectively
- How to split up equity
- Finding a co-founder
- How to find relevant beta users
- Prioritize features effectively
- How to price your product
- Building a roadmap