Partnering with a feature provider
In November 2021 FeedHive — a social media scheduling tool announce an integration with BrandBird — an online image editor that allows (among many other things) to add trendy gradient backgrounds to the images (like this).
The partnership was mutually beneficial:
- FeedHive as a “senior partner” (though still less that one year old startup) received a feature that was in high demand with their target audience without spending their own resources on building it.
- BrandBird gets in front of thousands of users on the FeedHive free as well as paid plans. BrandBird doesn’t get a cut from the paid users, according to FeedHive founder Simon Høiberg, however it is still an amazing opportunity to increase brand awareness that doesn’t cost BrandBird a dime.
Win — win