Partnering with a feature provider
Type
Product
Awareness
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy%2Fblock%2Fd6d3c131-d585-4448-b8f9-88f6112d5670%252Fe8acad80-1675-46d6-a31e-154ae5e57846%252FScreenshot_2022-02-06_at_19.37.25.png&optimizer=image&quality=80&width=280)
In November 2021 FeedHive — a social media scheduling tool announce an integration with BrandBird — an online image editor that allows (among many other things) to add trendy gradient backgrounds to the images (like this).
![notion image](https://cdn.feather.blog?src=https%3A%2F%2Fusenotioncms.com%2Fproxy%2Fblock%2Fc8af0b69-2a50-4109-ac9d-5cb7deaa5877%252Ff32f5f0d-21c1-443d-ad90-f38edb8f0e95%252FTweet_by_FeedHive.png&optimizer=image&quality=80&width=280)
The partnership was mutually beneficial:
- FeedHive as a “senior partner” (though still less that one year old startup) received a feature that was in high demand with their target audience without spending their own resources on building it.
- BrandBird gets in front of thousands of users on the FeedHive free as well as paid plans. BrandBird doesn’t get a cut from the paid users, according to FeedHive founder Simon Høiberg, however it is still an amazing opportunity to increase brand awareness that doesn’t cost BrandBird a dime.
Win — win