Partnering with a vendor

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Peter Suhm launched Reform — a service that allows to build beautiful branded forms and embed them almost everywhere without coding skills — in March 2021. In 5 months they reached $500 MRR, in 9 months — over $1K MRR.
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Most of the growth is happening due to several marketing tactics Peter and his co-founder are using:
  • Launches (on Twitter and on Product Hunt)
  • Content marketing (Peter hosts a podcast for early-stage founders Out of beta, and is pretty active on Indie hackers and Twitter)
  • Partnerships
The product itself presumes that many “big players” might be used to spread the word about Reform. Therefore, every new added feature contains a potential of establishing a partnership. For instance, in January Reform added integration with Zapier
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Almost no likes? No problem! The point is that as soon as Reform received the status of Zapier partner they were featured in the vendor’s newsletter. Peter says they’ve got dozens of new signups right after that.
But even more so, Reform’s brand is now displayed every time in the source apps section when a user wants to choose where transfer data from — along with Shopify, Slack and Salesforce. Huge gain for brand awareness and reputation!
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Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.


Meet the team 👋

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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.