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Case Study: Anthony Castrio built Indie Worldwide to 3,000 members in 3 years.
- 2,000 member-slack, with 400+ weekly active users
- 3 years old
- $1,000 monthly revenue
- ~30 product launches by members per week
Indie Worldwide was started as a way for me to make friends. I’d been a digital nomad for about a year and it was getting lonely being a solo-founder constantly on the move. I first started in-person meetups wherever I met, including Medellín, Boston, and Mexico City, but it was tough leaving my friends behind every few months and starting over. I wanted a community that I could take with me.
At first we were just a monthly Zoom meetup advertised on Indie Hackers. Then we added a Facebook Group and later a Slack group. Today Slack is the center of our community and we’ve grown way beyond the monthly-meetup format.
The first pivotal moment for us was when I started a weekly 1-1 matching service called Founders’ Club within Indie Worldwide. Each week I send out an email introducing you to a founder making similar revenue I think you should meet.
At first it was free, but my members asked me to charge them!
That’s when I realized that Indie Worldwide could become a business in it’s own right.
The second pivotal moment was the launch of the 100 in 100 Challenge. The concept was simple: get 100 paying users in 100 days.
We launch on Product Hunt, Indie Hackers, and Twitter and it blew up. Over 600 founders signed up over the course of a couple weeks.
Today I’m focused on operationalizing what’s been until now a very ad-hoc business. Doubling down on what’s been working and streamlining how I run things.
I see a path towards $5k MRR up to maybe $10k MRR by the end of the year directly through Indie Worldwide.