Audio

Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

Any audio content you might encounter: podcasts, voice recording, Twitter spaces, Club House sessions, etc.

Used for:

— Improving personal brand
— Increasing awareness
— Building audience
— Getting traffic
— In some rare cases — newsletters (audio and the text together, for example — The Bootstrapped Founder Newsletter)
 

Pros:

Allows to piggyback on someone else’s audience
Allows to stand out
Not used by most yet, therefore it is still pretty efficient Easier to create than video content
 
 

Cons:

Time consuming
 
 
Examples 1
Focus
Example
Note
Podcast show “Marketing for Dummies” Twitter Spaces “Growing your audience from zero to 10K”
Great for fast growth of audience and subscribers. Lets you target a vast group of “dummies” or just people who are looking for ways to simplify things Perfect for Twitter Podcast idea: Growing your audience made simple
5 best content marketing tips for 2022 1000 tools for no code 10 recipes that are favoured by Michelin chefs
Podcast idea: Entrepreneur of the week
All types of scientific reports You can use your own data (your survey, for example) or someone else’s data. — Two scientists ran a research in 2017. Now we know that we’ve been thinking about customer retention in a totally wrong way. —Reddit data suggests that the next big thing will be blue matcha tea — I’ve analyzed 5000 subs and this is the most talked about product
Podcast idea: interviews with behavioural scientists about their recent research
Useful when your audience consists of professionals and you’d love to build your reputation among them showcasing your deep expertise
Podcast episode idea: Deep dive in Tech behind Metaverse
All types of case studies and breakdowns. — How Netflix got first 1000 users. — How to build a $20M business without a line of code
Podcast idea: a breakdown of Elon Musk’s success on Twitter — let’s ask audience experts how he did it
The early days of capitalism, Internet: how it all started, the roots of e-commerce
Podcast idea: Business wars — how biggest brands competed with each other throughout the last 100 years
My just favorite marketers in Twitter, Being consistent is useless and this is why I believe so
Podcast idea: my founder’s journey
Always about a personality that is well-known (Elon Musk’s productivity routine) or someone who is behind the scenes player in a well-known event (A person who created mobile networks)
Podcast idea: interview with every founder you know
These are landing page copy, features and benefits descriptions, manuals, user guides
Idea: record short descriptions of your product and let customers download them if they want to listen instead of reading
How to build your personal brand, how to launch a product on Product Hunt, How to write 5 articles a week
Podcast idea: How to get the lowers churn? Interviews with founders who managed to achieve pretty low churn rates
 

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 

 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.