Quiz/Poll/Survey
Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research
What is it:
A set of questions that you ask readers. One of rare examples of an interactive content (another one would be probably live streams)
Used in:
— Blog posts
— Newsletter issues
— Emails
Pros:
Gets attention
Easy to put together
Increases engagement considerably
Lets you learn more about your audience
Cons:
Doesn’t allow you to push your message onto audience
Examples 5
Focus
Example
Quiz at the end of each section of your online course “Marketing for IT professionals”
Tweet: What are your favourite 5 productivity tools that you use daily?
Poll: Who’s the top NFT creator?
Quiz in your newsletter issue that you suggest to pass to get the in-depth knowledge of the topic and provide links to the additional reading materials
Quiz at the end of a blog post about Apple that would allow readers to access their affinity with this brand
Tweet: whom did you support on Product Hunt last month?
Poll: what feature do you think we should ship next
Tweet: whom do you think we should name a Founder of the year?
Survey: what benefits do you value the most while using our product?
Quiz at the end of your course How to build Native apps with JavaScript
