Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

A set of questions that you ask readers. One of rare examples of an interactive content (another one would be probably live streams)
 

Used in:

— Blog posts
— Newsletter issues
— Emails

Pros:

Gets attention
Easy to put together
Increases engagement considerably
Lets you learn more about your audience
 
 

Cons:

Doesn’t allow you to push your message onto audience
 
Examples 5
Focus
Example
Quiz at the end of each section of your online course “Marketing for IT professionals”
Tweet: What are your favourite 5 productivity tools that you use daily?
Poll: Who’s the top NFT creator?
Quiz in your newsletter issue that you suggest to pass to get the in-depth knowledge of the topic and provide links to the additional reading materials
Quiz at the end of a blog post about Apple that would allow readers to access their affinity with this brand
Tweet: whom did you support on Product Hunt last month?
Poll: what feature do you think we should ship next
Tweet: whom do you think we should name a Founder of the year?
Survey: what benefits do you value the most while using our product?
Quiz at the end of your course How to build Native apps with JavaScript

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 

 

Meet the team 👋

 
 
 
notion image
Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
notion image
Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.