A set of questions that you ask readers. One of rare examples of an interactive content (another one would be probably live streams)
— Blog posts
— Newsletter issues
Easy to put together
Increases engagement considerably
Lets you learn more about your audience
Doesn’t allow you to push your message onto audience
Quiz at the end of each section of your online course “Marketing for IT professionals”
Tweet: What are your favourite 5 productivity tools that you use daily?
Poll: Who’s the top NFT creator?
Quiz in your newsletter issue that you suggest to pass to get the in-depth knowledge of the topic and provide links to the additional reading materials
Quiz at the end of a blog post about Apple that would allow readers to access their affinity with this brand
Tweet: whom did you support on Product Hunt last month?
Poll: what feature do you think we should ship next
Tweet: whom do you think we should name a Founder of the year?
Survey: what benefits do you value the most while using our product?