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Table of Contents

Timeline

Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

A visual representation of a timeline for a specific event, personality, company or brand
 

Used in:

— Articles
— Blog posts
— Newsletter issues — Any type of text content that presumes the starting point in the past and EVOLUTION within some period of time

Pros:

Gets attention
Easy to put together
 

Cons:

Probably, not suitable for all the types of content
 
Examples 4
Focus
Example
For dummies
—
Curation
5 best social apps in 15 years: starting date, raised funds, IPO, exit
Research
How the beliefs about internet has been changing within the last 30 years
In-depth
—
Case study
How Hypefury.com changed it’s landing page within the last 12 months and why
History
The evolution of social sciences: 1922— 2022
Opinion/ Experience
Twitter profile that is build around the topic: I’ve been a founder who loved building features and did no marketing. As a result I had no sales. Now I do marketing — and I’ getting closer to $5K MRR
Personality
Book Steve Jobs: from a drop-out to genius
Product
Evolution of iPhone design
How-tos
—

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 
 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.