Video

Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

Any video content you might create: — Live video (webinars, conferences, video demos, game streaming, etc.) — You Tube channel — Video for your website — Video testimonials — Online video courses

Used for:

— Improving personal brand
— Increasing awareness
— Building audience
— Getting traffic
— Product demo — Building social proof
— Monetisation
 

Pros:

Gets more attention
Less competition than with text-based content
Better monetised
 

Cons:

Time consuming
Expensive production
Demands better tech on the consumer side
 
 
Examples 2
Focus
Example
— YouTube show “NFT for dummies”, — Webinar “Marketing for IT professionals”, — Online video course “How to grow your social presence from 0 followers to 20K in 12 months”
YouTube episode: 5 crypto currencies that have been growing for a month
Online course: — Behavioural science and how to apply it to landing pages
— YouTube Channel Figma for design professionals
YouTube episode: interview with a founder of a startup. Focus on a startup and strategies more than on founder’s personality
YouTube show: Tech from 1990s
Video testimonials on your website where customers explain how happy they are using your product
YouTube episode: Interview with a founder of an app that everyone on Twitter talk about
Video demos
Webinar: How to track product marketing metrics

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 

 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.