Video
Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research
What is it:
Any video content you might create:
— Live video (webinars, conferences, video demos, game streaming, etc.)
— You Tube channel
— Video for your website
— Video testimonials
— Online video courses
Used for:
— Improving personal brand
— Increasing awareness
— Building audience
— Getting traffic
— Product demo
— Building social proof
— Monetisation
Pros:
Gets more attention
Less competition than with text-based content
Better monetised
Cons:
Time consuming
Expensive production
Demands better tech on the consumer side
Examples 2
Focus
Example
— YouTube show “NFT for dummies”,
— Webinar “Marketing for IT professionals”,
— Online video course “How to grow your social presence from 0 followers to 20K in 12 months”
YouTube episode: 5 crypto currencies that have been growing for a month
Online course:
— Behavioural science and how to apply it to landing pages
— YouTube Channel Figma for design professionals
YouTube episode: interview with a founder of a startup. Focus on a startup and strategies more than on founder’s personality
YouTube show: Tech from 1990s
Video testimonials on your website where customers explain how happy they are using your product
YouTube episode: Interview with a founder of an app that everyone on Twitter talk about
Video demos
Webinar: How to track product marketing metrics
