Visual

Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

Any visual content you might create OR use: — Infographics — Visual art (illustrations, icons, emojis) — Images on your website — Images/illustrations in your newsletter and emails
 

Used for:

— Make your text content look more persuasive
— Instead of the text content — to get more attention and to convey the message better
— Creating a separate brand identity (imaginary character, a comic) — Build your own audience if you’re good at visual art (illustrator, artist, etc.)

Pros:

Gets more attention
Less competition than with text-based content
Better monetised
 

Cons:

Demands specific skills or of you use proprietary resources — cash investment
 
Examples 3
Focus
Example
Comic series “Marketing for dummies”
Infographics “An ultimate checklist for SMM specialists”
Data visualisation: “Global GPD and how it is related to the activity of Twitter users”
Code screenshots
Image gallery for a specific company
Image gallery: 2021 in pictures
My favourite juice brands pictures
Comic series on an imaginary character (for example, Nigel The Introvert)
— Product image gallery (e-store) — User manual — every process explained in illustrations instead of text
Infographics “How to get a product-market-fit”

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 

 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.