Visual
Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research
What is it:
Any visual content you might create OR use:
— Infographics
— Visual art (illustrations, icons, emojis)
— Images on your website
— Images/illustrations in your newsletter and emails
Used for:
— Make your text content look more persuasive
— Instead of the text content — to get more attention and to convey the message better
— Creating a separate brand identity (imaginary character, a comic)
— Build your own audience if you’re good at visual art (illustrator, artist, etc.)
Pros:
Gets more attention
Less competition than with text-based content
Better monetised
Cons:
Demands specific skills or of you use proprietary resources — cash investment
Examples 3
Focus
Example
Comic series “Marketing for dummies”
Infographics “An ultimate checklist for SMM specialists”
Data visualisation: “Global GPD and how it is related to the activity of Twitter users”
Code screenshots
Image gallery for a specific company
Image gallery: 2021 in pictures
My favourite juice brands pictures
Comic series on an imaginary character (for example, Nigel The Introvert)
— Product image gallery (e-store)
— User manual — every process explained in illustrations instead of text
Infographics “How to get a product-market-fit”
