Day 4-7

Mar 31, 2022 08:59 PM
Medium priority

Build a list of companies to partner with

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Find on Google Maps and/or on local professional association website companies that share your location and industry but are not competitors. eg. other stores in your area, other marketing agencies in your area that have a different focus, other social media scheduling tool that focus on other social media
Find using Google search bar companies that cover other Jobs To Be Done for the same customer segment that you serve. eg. you are building a tool that allows attorneys store, tag and search emails and create reports. What other companies target attorneys? Maybe companies that provide electronic signature services? Or companies that help they file reports?
Find big brands that your product can build integrations with. Try to include as much young but promising players and startups as you can. eg. Notion, Zapier, Figma, Webflow, etc.

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.


Meet the team 👋

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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.