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Table of Contents

Text

Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

Any text content you might encounter: Twitter posts, blog posts, guest articles, landing page copy.

Used in:

— Newsletters
— SEO
— Social media
— Blog posts
— emails
 

Pros:

Quite cheap and easy to come up with
 

Cons:

Everyone can come up with it ⇒ high level of competition.
 
 
:
 

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 
 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.