Case study
Case study
Curation
Curation
For dummies
For dummies
History
History
How-to
How-to
In-depths research
In-depths research
Opinion/Experience
Opinion/Experience
Personality
Personality
Product
Product
Research
Research

What is it:

Any text content you might encounter: Twitter posts, blog posts, guest articles, landing page copy.

Used in:

— Newsletters
— SEO
— Social media
— Blog posts
— emails
 

Pros:

Quite cheap and easy to come up with
 

Cons:

Everyone can come up with it ⇒ high level of competition.
 
 
Examples
Focus
Example
Note
Marketing for Dummies, The easiest way to do a cold outreach Dropbox go-to-market strategy breakdown Excel made simple Content creation simplified
Great for fast growth of audience and subscribers. Lets you target a vast group of “dummies” or just people who are looking for ways to simplify things Perfect for Twitter Newsletter idea: Stoicism for IT professionals: complex concepts made simple
5 best content marketing tips for 2022 1000 tools for no-code 10 recipes that are favoured by Michelin chefs
Perfect for blog posts (high SEO potential), tweets, Facebook and LinkedIn posts Newsletter idea: 10 best SEO advice on Twitter
All types of scientific reports You can use your own data (your survey, for example) or someone else’s data. — Two scientists ran a research in 2017. Now we know that we’ve been thinking about customer retention in a totally wrong way. — Reddit data suggests that the next big thing will be blue matcha tea — I’ve analysed 5000 subs and this is the most talked about product
Newsletter idea: Weekly Reddit trends (what products will be a hit in the next 6 months)
Useful when your audience consists of professionals and you’d love to build your reputation among them showcasing your deep expertise
Newsletter idea: Deep dive in the behavioral science research
All types of case studies and breakdowns. How Netflix got first 1000 users. How to build a $20M business without a line of code
This type of text works great blog posts, articles and newsletters. Not so much for SEO because people rarely search for breakdowns online Newsletter idea: How world’s 100 biggest companies build their customer onboarding
The early days of capitalism, Internet: how it all started, The roots of e-commerce
it’s not easy to make a historical text exciting and readable. I would recommend going with done other formats (like infographics or images or timeline). It’s acceptable as a part of a course or a book though Newsletter idea: Early days of tech giants
My just favorite marketers in Twitter, Being consistent is useless and this is why I believe so
Great for blog posts and tweets. Not so popular for newsletters unless you’re a celebrity and everyone cares a lot about your opinion or if it is wrapped into “Build In public” narrative Newsletter idea: My startup journey — from idea to the first 100 customers. Follow my steps, learn from my failures
Always about a personality that is well-known (Elon Musk’s productivity routine) or someone who is behind the scenes player in a well-known event (A person who created mobile networks)
Great for blog posts and newsletters Newsletter idea: the least known facts about startup founders (from Henry Ford to Elon Musk)
These are landing page copy, features and benefits descriptions, manuals, user guides
Used on landing pages, in ad copy, in reviews
How to build your personal brand, how to launch a product on Product Hunt, How to write 5 articles a week
Pretty popular format. Goes great blog posts, tweets, any kind of texts Newsletter idea: marketing processes behind technical giants success
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Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 

 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.