Content matrix

Format

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Text

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Audio

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Video

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Visual

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Timeline

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Quiz/Poll/Survey

For dummies

Curation

Research

In-depths research

Case study

History

Opinion/Experience

Personality

How-to

Product

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡

Marketing

Content marketing distribution machine: a full guide for founders

Founder guides: create an affiliate program

A founder guide to programmatic SEO

💡

Co-founders & Hiring

Founder guides on hiring your first employee

Outsource effectively

How to split up equity

Finding a co-founder

💡

Product

How to find relevant beta users

Prioritize features effectively

How to price your product

Building a roadmap

Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.

Meet the team 👋

Ana Bibikova - @NotechAna

Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.

Anthony Castrio - @AnthonyCastrio

Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.