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How to build a product. Advice for startup founders who are learning to build products. Advice from Product Managers and Project Managers for startup founders. Build a product that people love to share.

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How to increase your free-to-paid conversion rate (but not the churn!)How to increase your free-to-paid conversion rate (but not the churn!)
Wizen GuidesWizen Guides

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Roberto RoblesRoberto Robles

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Kilian PoulinKilian Poulin

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Tony DinhTony Dinh

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How to increase your free-to-paid conversion rate (but not the churn!)

A free plan can be a great growth marketing tool for a startup. But crafting this plan requires a lot of skill, experience, careful calculations, tons of testing — and still it can end up ruining your conversion rate. The value of your product to a customer is not in the access to it. It is defined by how well your product is able to solve their problem.

Marketing
How to interview customersHow to interview customers
Wizen GuidesWizen Guides

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Michelle HansenMichelle Hansen

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Arnaud BelingaArnaud Belinga

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Liz HermannLiz Hermann

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Lukas HermannLukas Hermann

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How to interview customers

It’s hard to think of any other type of data that can produce as much value per effort as a customer interview. Customer interviews can bring value on every stage of your startup journey from ideation through launch all the way to enterprise-scale.

How to launch a product to the world.How to launch a product to the world.
Wizen GuidesWizen Guides

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Felix WongFelix Wong

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Arnaud BelingaArnaud Belinga

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Thomas Jacquesson Thomas Jacquesson

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Kyle GawleyKyle Gawley

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How to launch a product to the world.

Your product launch can be done before you get any beta users. It can be done in order to get beta users. It can be done to validate the idea in general. It can also be done multiple times. Depending on what specifically you’re expecting from product launch you will be using totally different strategies and take different steps to get where you want.

MarketingCommunity
Make them love you, an introduction to building in publicMake them love you, an introduction to building in public
Wizen GuidesWizen Guides

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Noah BraggNoah Bragg

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Kevon CheungKevon Cheung

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Make them love you, an introduction to building in public

Founders who build in public are building an audience even before they’ve launched their business, and when they do launch, they already have thousands of fans excited to spread the word.

MarketingCommunity

Like what you’ve read so far in your founder guides? We’ve got more to come

Upcoming guides...

💡
Marketing
  • Content marketing distribution machine: a full guide for founders
  • Founder guides: create an affiliate program
  • A founder guide to programmatic SEO
 
💡
Co-founders & Hiring
  • Founder guides on hiring your first employee
  • Outsource effectively
  • How to split up equity
  • Finding a co-founder
💡
Product
  • How to find relevant beta users
  • Prioritize features effectively
  • How to price your product
  • Building a roadmap
 
Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
 
 

Meet the team 👋

 
 
 
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Ana Bibikova - @NotechAna
Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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Anthony Castrio - @AnthonyCastrio
Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.