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Wizen Guides

Wizen Guides

We’re interviewing founders, studying their growth stories, and distilling their wisdom into straightforward advice.

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    Make them love you, an introduction to building in public
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    How to launch a product to the world.
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    Building newsletters to promote your products
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    How to interview customers
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    We’re interviewing founders, studying their growth stories, and distilling their wisdom into straightforward advice.
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    Apr 4, 2022 08:13 PM
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    All guides

    Open topic filtersView Topics
    How to research a market with customer surveysHow to research a market with customer surveys
    Nick FreilingNick Freiling

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    Wizen GuidesWizen Guides

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    How to research a market with customer surveys

    Imagine asking 300 random strangers what they think of your product/service idea. Not your friends, your colleagues, or your mom, a truly random set of 300 people, all of whom are willing to listen to your idea and tell you exactly what they think. That’s absolute gold. Otherwise known as “a survey.” There’s a reason surveys are everywhere: They work.

    Marketing
    How to increase your free-to-paid conversion rate (but not the churn!)How to increase your free-to-paid conversion rate (but not the churn!)
    Wizen GuidesWizen Guides

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    Roberto RoblesRoberto Robles

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    Kilian PoulinKilian Poulin

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    Tony DinhTony Dinh

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    How to increase your free-to-paid conversion rate (but not the churn!)

    A free plan can be a great growth marketing tool for a startup. But crafting this plan requires a lot of skill, experience, careful calculations, tons of testing — and still it can end up ruining your conversion rate. The value of your product to a customer is not in the access to it. It is defined by how well your product is able to solve their problem.

    ProductMarketing
    How to interview customersHow to interview customers
    Wizen GuidesWizen Guides

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    Michelle HansenMichelle Hansen

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    Arnaud BelingaArnaud Belinga

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    Liz HermannLiz Hermann

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    Lukas HermannLukas Hermann

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    How to interview customers

    It’s hard to think of any other type of data that can produce as much value per effort as a customer interview. Customer interviews can bring value on every stage of your startup journey from ideation through launch all the way to enterprise-scale.

    Product
    Cold Email Outreach: the most complete guide to writing cold emails that convertCold Email Outreach: the most complete guide to writing cold emails that convert
    Wizen GuidesWizen Guides

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    Amanda NatividadAmanda Natividad

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    Arnaud BelingaArnaud Belinga

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    Michael GreenbergMichael Greenberg

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    Alex BermanAlex Berman

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    Cold Email Outreach: the most complete guide to writing cold emails that convert

    Cold email outreach is a marketing tactic where you reach out to a stranger having a specific goal. To write a good email you have to address these two things.

    EmailMarketing
    How to build an online communityHow to build an online community
    Wizen GuidesWizen Guides

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    Rosie SherryRosie Sherry

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    Charlie WardCharlie Ward

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    How to build an online community

    A community is a party. There are many simultaneous and equally interesting conversations occurring. Members join and stay active in communities because of the value provided by other members of the group.

    Community
    How to launch a product to the world.How to launch a product to the world.
    Wizen GuidesWizen Guides

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    Felix WongFelix Wong

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    Arnaud BelingaArnaud Belinga

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    Thomas Jacquesson Thomas Jacquesson

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    Kyle GawleyKyle Gawley

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    How to launch a product to the world.

    Your product launch can be done before you get any beta users. It can be done in order to get beta users. It can be done to validate the idea in general. It can also be done multiple times. Depending on what specifically you’re expecting from product launch you will be using totally different strategies and take different steps to get where you want.

    MarketingCommunityProduct

    Like what you’ve read so far in your founder guides? We’ve got more to come

    Upcoming guides...

    💡
    Marketing
    • Content marketing distribution machine: a full guide for founders
    • Founder guides: create an affiliate program
    • A founder guide to programmatic SEO
     
    💡
    Co-founders & Hiring
    • Founder guides on hiring your first employee
    • Outsource effectively
    • How to split up equity
    • Finding a co-founder
    💡
    Product
    • How to find relevant beta users
    • Prioritize features effectively
    • How to price your product
    • Building a roadmap
     
    Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
     
     

    Meet the team 👋

     
     
     
    notion image
    Ana Bibikova - @NotechAna
    Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
    notion image
    Anthony Castrio - @AnthonyCastrio
    Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.