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Wizen Guides

Wizen Guides

We’re interviewing founders, studying their growth stories, and distilling their wisdom into straightforward advice.

    All guides

    How to research a market with customer surveys
    How to interview customers
    Cold Email Outreach: the most complete guide to writing cold emails that convert
    How to increase your free-to-paid conversion rate (but not the churn!)
    How to build an online community
    How to launch a product to the world.
    How to grow your startup through partnerships
    Building newsletters to promote your products
    Make them love you, an introduction to building in public

    Like what you’ve read so far in your founder guides? We’ve got more to come

    Upcoming guides...

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    Marketing
    • Content marketing distribution machine: a full guide for founders
    • Founder guides: create an affiliate program
    • A founder guide to programmatic SEO
     
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    Co-founders & Hiring
    • Founder guides on hiring your first employee
    • Outsource effectively
    • How to split up equity
    • Finding a co-founder
    💡
    Product
    • How to find relevant beta users
    • Prioritize features effectively
    • How to price your product
    • Building a roadmap
     
    Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
     

     

    Meet the team 👋

     
     
     
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    Ana Bibikova - @NotechAna
    Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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    Anthony Castrio - @AnthonyCastrio
    Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.