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Wizen Guides

Wizen Guides

We’re interviewing founders, studying their growth stories, and distilling their wisdom into straightforward advice.

    All guides

    Open topic filtersView Topics
    How to research a market with customer surveys
    How to interview customers
    Cold Email Outreach: the most complete guide to writing cold emails that convert
    How to increase your free-to-paid conversion rate (but not the churn!)
    How to build an online community
    How to launch a product to the world.

    Like what you’ve read so far in your founder guides? We’ve got more to come

    Upcoming guides...

    💡
    Marketing
    • Content marketing distribution machine: a full guide for founders
    • Founder guides: create an affiliate program
    • A founder guide to programmatic SEO
     
    💡
    Co-founders & Hiring
    • Founder guides on hiring your first employee
    • Outsource effectively
    • How to split up equity
    • Finding a co-founder
    💡
    Product
    • How to find relevant beta users
    • Prioritize features effectively
    • How to price your product
    • Building a roadmap
     
    Have an idea for the next Wizen Guide or interested in contributing in the next founder guides? Give us a shout at [email protected], we’d love to hear from you.
     

     

    Meet the team 👋

     
     
     
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    Ana Bibikova - @NotechAna
    Ana is an Author, Marketing Strategist and a Mentor in the Founder Institute. Ana has 18y of experience in building businesses, growing them to $4M annual revenue.
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    Anthony Castrio - @AnthonyCastrio
    Anthony is a Software Engineer, Fractional CTO, and the founder of Indie Worldwide, a virtual incubator and social club for bootstrapped founders.